It's Time to Unfollow Some People!

I must admit, I'm still a rookie when it comes to Social Media Marketing. I made my first tweet on 7 September 2013. I didn't have a blog back then and mostly tweeted quotes or links to sales pages.

I remember not getting past the 100 follower mark. Then I did some research. The one thing that stuck was that I need to follow others and they will most likely follow back. This was a great method and I soon reached the 1000 mark, but was following almost 2000 people.

About 2 months ago Twitter changed it's rules and I couldn't follow more people until my following grew bigger. My following got static. I couldn't follow my followers back and I guess they took it the wrong way and unfollowed me soon.

It was decision time. I looked at the list of people I'm following and came to the "following" conclusion. Pardon the pun.

• People that don't follow me, don't see my "fabulous" articles, thus dead weight.
• It feels like a slap in the face if someone don't follow me back, even if there might be a perfectly good reason for them not to, like limits set by Twitter.
• The people you follow must not exceed your followers by more than 30%.

What can you do about it? Unfollow!!!

There is some tools you can buy to assist you to manage your Twitter account. See this article from one of the big Bloggers, Jeff Bullas. If your followers are less than 2000, I recommend you do it yourself once a month.

These are the guidelines I recommend?

1. Unfollow companies that's not in your niche. I'm in online marketing and work from home opportunities, so I unfollowed Ford, Samsung, New York Times, Kruger National Park, etc,
2. Unfollow celebrities or musicians that's not in your niche.
3. Unfollow people that don't follow you back.(Even if she is drop-dead gorgeous.)

Make space for the "real" people. People you can build a relationship with.

The next step is to follow the people that follow you.

People I avoid and won't follow:

1. People that use swear words in their Bio.
2. People promoting Pornographic or vulgar material.
3. The Egg Avatar without a Bio.
4. Occult looking designs, backgrounds or Bios'.

Lastly, we need to be persistent. The Guru's didn't get to their empire overnight.

Comment on your experiences. Do you have a funny or an embarrassing experience? Tell us.